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Book Marketing: What’s Free?

Free cover

I’m in the middle of editing audio of a conversation I had with Lynne Klippel for Secrets To Getting Published, an upcoming digital product for authors. We chatted about ways authors can self-publish and market books. She shared that when someone orders her book online, she surprises them with an immediate copy of the eBook version. Great idea.

This morning I woke up to a recommendation by a friend on Facebook to read “Tech is Too Cheap to Meter: It’s Time to Manage for Abundance, Not Scarcity.”

Of course I clicked on the link, as I’m always interested in anything which talks about focusing on abundance (what you want vs. what you don’t want). Continue Reading…

Make Way for Ducklings

Aloha

Stories draw us in and encourage us to keep reading, to find out the ending. Whether it’s for a book you are self publishing or you are using the story for marketing and publicity, stories work.

This story was written by my dear friend Janet, who lives north of San Francisco. She’s a true angel. Enjoy!

Imagine my surprise yesterday as I went downstairs and noticed a sound, familiar, but out of context. Yes, I’d heard it right; there was a distinct quacking of a female duck, coming from outside. When I opened the front door, the regular, short quacks continued, about one every four seconds. Sure enough, when I ventured out I saw a beautiful duck walking on our pathway towards the garden. She seemed even more radiant when I noticed she was flanked by an adoring entourage of miniscule ducklings, all peeping in chorus in answer to her regularly timed quacks. Continue Reading…

Platform Building for Authors: Online Pitching Tips

Whether your book is published, in manuscript form, just a random collection of docs on your computer (or 3×5 cards), or just a glimmer in your heart, you need to create a platform beginning now.

Perhaps you are thinking, “But I’m not good at marketing and public relations (PR). I just want to write.”

Here’s the real deal. You’re the expert on your topic which makes YOU the best person to promote you and your topic. Guess what? This makes you a PR professional.

And here’s a great place to start. Continue Reading…